Kapero | Nyheter-press

Articles and press

• Resumé (pay wall) (2020-10-01) Consultants from within the marketing departments say: “The biggest change we have seen in modern trade” (swedish)
• Resumé insikt (pay wall) (2020-05-27) Covid-19 cleaning list: how the industry should restructure to cut costs (swedish)
• Resumé (2020-03-24) Criticism of the Swedish strategy and the biggest mistakes companies make during the crisis – our experts answer the covid-19 questions (swedish)
• Dagens Media, Digitala mediapodden (2018-05-15) Where did it go wrong (swedish)
• Resumé (2018-03-27) The marketing department stresses out – completely in vain (swedish)
• Dagens Media (2018-02-28) Reach is still relevant (swedish)
• Resumé (2018-01-30) Advertising has not become more effective – it is just the opposite (swedish)
• Resumé (2017-11-10) The experts: This is what programmatic looks like in the future (swedish)
• Resumé (2017-11-09) The mistake the Marketing director makes that leads to awkward communication (swedish)
• Resumé (2017-10-23) This is how the Marketing director will survive in the digitalisation (swedish)
• Resumé (2017-06-14) Media houses are in a strong position for the advertising market of the future (swedish)
• Dagens Media (2017-01-28) The worst critics of digitalism (swedish)
• Resumé (2014-05-15) Marketing and Sales department don’t get along (swedish)
• LinkedIn 2015 / Resumé (2014-03-27) Bigger agency mandate doesn’t solve the real problems
• LinkedIn 2014 / Resumé (2014-03-17) The Marketing department’s catch 22
• Resumé (2014-03-06) Marketing directors dissatisfied with the results of advertising (swedish)
• Dagens Media (2014-03-05) The digitalization increases the demands for new competences (swedish)
• LinkedIn 2015 / Resumé (2014-02-27) Figure out your figures. And deal with them!
• LinkedIn 2015 / Resumé (2014-02-27) I communicate – therefore I am?
• Morgunbladid (2014-02-21) Streamlining of operations gives better market work (in Icelandic)
• LinkedIn 2015 / Resumé (2014-02-13) Content is King, but not cash …
• Resumé (2014-01-23) Digitization places new demands on Marketing Directors (swedish)
• Resumé (2013-05-16) When clients turn into nightmares (translated from swedish)
• Dagens Media (2012-04-10) From the theory of fun to the theory of relativity (swedish)
• Resumé (2012-01-26) The advertising millions are wasted away (swedish)
• Dagens Industri (2011-05-04) Unclear role slows down marketing department (swedish)
• Resumé (2011-04-14) Thirteen weeks became three for Clas Ohlson (swedish)
• Resumé (2008-04-24) They save advertising for millions for ICA (swedish)